Small Biz’s Need Marketing Too
I love to bake. I have loved to bake since I was a child. My parents gave me a toy oven when I was ten and I still think of it as the greatest present I ever received.
My best friend’s mom was a wonderful cook, My friend Jenny and I would stop at her house on the way home from school and her mom always had some homemade cookies or cake for us to snack on with a glass of milk, before we started our homework. I loved everything she made and wanted to learn how to make them myself. Jenny was not interested in baking, just eating, so her mom was glad to teach me. She hoped that Jenny would want to join us. She gave up hope when Jenny joined the girl’s baseball team. I started collecting recipes and baking at home. My mom was impressed and pleased, as she really did not enjoy baking. My dad loved my baking so much that my mom put him on a diet.
Time went by and Jenny and I graduated high school. Jenny went to medical school on a baseball scholarship. I landed a job in a bakery, enrolled at a local college and began working toward a business degree. I also took cooking lessons whenever I could and entered baking and recipe contests. Sometimes I won. I had a goal. I was going to own and run a boutique bakery.
I graduated college and with the help of a small inheritance from my grandma, I opened my bakery, put up a sign and waited for customers. I put in some small tables and chairs, made coffee, offered free samples and waited. My mom and Jenny’s mom stopped in.
Jenny came home for the summer and visited me at the bakery. You could use a few more customers, she suggested. The next day she stopped in with her boyfriend the entrepreneur. He told me I needed marketing strategies. A good location helped, but people were not eating as many sweets as they used to and I needed to capture the public’s attention. I visited this website and requested a consultation. After talking with the consultant, I realized that I had lost my focus. I hired a small marketing firm, and followed through on their suggestions.
The marketing campaign worked. I will soon expand to a second location.
My advice, know when you need help and seek it.
Categorised as: business essentials
Yes totally agree even small business needs marketing too. More and more business now are doing social media marketing to boost their sales even small business.